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Exhibitor Manual

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Exhibiting Inquiries

Chris Walker
Sales Representative
Fulcrum Events, Inc.

Sponsorship Inquiries

Russell Hoffman
General Manager
Fulcrum Events, Inc.
1.866.688.0504 ext. 108

Chris Seeney
Director of Operations
Fulcrum Events, Inc.
1.866.688.0504 ext. 134

Helen Hubbs
Senior Operations Coordinator
Fulcrum Events, Inc.
1.866.688.0504 ext. 123



Why Exhibit?

12th Annual EAT! Vancouver Food + Cooking Festival – Exhibitor Info

May 30, 31 & June 1, 2014
BC Place Stadium
Vancouver, BC

EAT! Vancouver is an ideal marketing vehicle for: Food, Beverage & Kitchen product manufacturers, distributors and retailers. It is also the best sampling opportunity through our Gift Bag Program. EAT! Vancouver is a Consumer Show with momentum.

EAT! Vancouver is a Consumer Show that delivers your target audience

  • 40% of attendees are first time visits
  • 91% of attendees in the key 18-54 age bracket
  • 64% of attendees are female
  • 44% of visitors have an income of over $60,000
  • 31% of visitors have an income of over $80,000
  • 22% of visitors have an income of over $100,000

Gender Split

  • Female visitors: 64%
  • Male visitors: 36%

Age split:

  • 18-24: 19%
  • 25-34: 42%
  • 35-44: 17%    
  • 45-54: 13%
  • 55-64: 7%
  • 65+: 2%

Attendance by region:

"We had a tremendous launch of our new Italissima product line and introduced our wide range of gourmet foods to a huge number of eager new customers at EAT! Vancouver. We are coming back!"

--Bruno Benedet Jr.
Bosa Foods


2385_Cheung_EAT Vancouver 2013_Trade show floor.JPG

EAT! Vancouver is a Consumer Show that delivers solid results

The only Consumer Food + Cooking Festival in Vancouver where exhibitors can interact directly with their target audience; sample, taste-test and discuss their products and services and receive instant feedback from potential customers. EAT! Vancouver is an ideal setting for launching or testing the market with a new product and is also a great opportunity to collect data and it is the perfect venue to create consumer awareness for products.

EAT! Vancouver is a Consumer Show that delivers instant sales

Visitors at EAT! Vancouver shop the aisles, looking for new and unique food + kitchen items. Exhibitors selling products can realize immediate net profits by selling directly to the thousands of visitors.

"EAT! Vancouver has been a great experience for team “Patisserie Lebeau”. We feel that this week-end was important to promote our grocery line, and this show is by far more effective than most of the grocery trade show, because the public, exhibitors, and grocery buyers are all there."

-- Olivier Lebeau
Patisserie Lebeau


EAT! Vancouver is BC’s #5 Consumer Show – Business In Vancouver Magazine

EAT! Vancouver is the largest consumer food show in all of Canada!!!

Visit our website:


Why Exhibit at EAT! Vancouver Food + Cooking Festival

  • Market, sample and sell directly to over 34,000+ consumers
  • The audience is targeted and pre-disposed to learn about new products, services and ideas.
  • Selling at EAT! Vancouver is immediate and compelling to a targeted captive audience.
  • EAT! Vancouver provides an opportunity for buyers and sellers to meet face to face, where products can be demonstrated, handled, tasted and ultimately assessed.
  • EAT! Vancouver is an ideal medium for test marketing or launching new products. New buying interests can be uncovered and otherwise inaccessible buyers appear in front of your exhibit.
  • EAT! Vancouver has a proven track record of attracting an audience that is passionate about eating, drinking and entertaining, making it a highly targeted marketing platform for companies looking to expand profile and market share.


"EAT! Vancouver - was an excellent opportunity to present our line of Imported Exotic Beers from Around the World. As an exhibitor this event was both affordable and well managed."

-- Grant Shaw
Beverage Concepts International



Media Coverage Includes

  • Multiple Radio Stations
  • Multiple Television Stations
  • All Daily Newspapers
  • Most Community newspapers
  • Lower Mainland Food & Entertaining related magazines and periodicals
  • Regional & National Food & Entertaining related magazines
  • Related websites, direct links from exhibitors' websites and web-events calendars
  • Brochures/coupons distributed by exhibiting merchants and restaurants
  • On-line event calendars and event listings
  • - Our own website with over 450,000 page views in past year. Our exhibitors’ websites with a reciprocal link & invitation to visit them at EAT! Vancouver Outdoor bill-boards around the Greater Vancouver area (Pattison boards)  
1464_Cheung_EAT Vancouver 2013_Stages.jpg

Additional marketing and promotional coverage

  • Food writers and restaurant critics
  • Chefs, cook book authors and home style and entertaining authors
  • Related industry associations
  • Community organizations
  • Appearances on TV and Radio shows by our celebrity chefs and presenters
  • Non-profit/charity groups
  • News releases

"We did more sales in this three day show than in any other four day show we have done."

-- Sibylle Stipp
Cutco Cutlery
Exhibitors' Additional Marketing Opportunities

  • Run a contest within your own exhibit
  • Run a contest in your store/business using comp EAT admission tickets as prizes
  • Advertise in our Official Festival Guide

EAT! Vancouver Exhibitor Benefits

  • Extensive multimedia publicity and advertising campaign
  • Free exhibitor badges
  • Free visitor guest passes
  • Free sinks with hot/cold water located in corridor behind many exhibit booths
  • Free listing in Official Festival Guide Magazine
  • Free listing on Official EAT! Vancouver web site with reciprocal hot link
  • Professional onsite show management
  • Onsite furniture and supply rental
  • Convenient multi-day parking passes available for exhibitor parking
  • Discounted hotel accommodations for exhibitors
  • Onsite refrigerated storage (small user fee)

EAT! Vancouver Exhibit Fees & Floor Plan

Standard exhibit booth rate is $14.50 per sq ft, i.e. standard 10 ft x 10 ft booth is $1,450
Booths are available in a variety of sizes. Please see contract below for more details.
Deluxe booths with carpeting and skirted table start at only $927 for a 6 ft x 6 ft exhibit space.

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  Produced by Fulcrum Events Inc.
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